GREEN BAY, Wis. – The Green Bay Phoenix and Badger State Brewing have teamed up to launch Phoenix Rising Red Lager, the official beer of the Green Bay Phoenix. The new red lager, officially unveiled Tuesday afternoon at Badger State Brewing, will be in stores beginning this week. Proceeds from beer sales come directly back to support the Green Bay Athletics Department.
"Badger State Brewing is incredibly excited to partner with the University of Wisconsin - Green Bay in the creation of "Phoenix Rising" Red Lager," said Andrew Fabry, President and Founder of Badger State Brewing. "This is an incredibly exciting time for UWGB, their athletic programs, and the campus as a whole. We couldn't be more proud as Green Bay natives to bring more people together via this outstanding beer we created."
Phoenix Rising, which was crafted by the Badger State Brewing staff, is an easy-drinking red lager that is 4.5% ABV and great for all occasions. The can design features Green Bay Phoenix branding, including the popular Phoenix logo that is an ode to the former greats that have suited up for the Phoenix. The beer is officially licensed through CLC, Green Bay's licensing partner and Badger State Brewing, a proud partner of the Green Bay Phoenix.
"Partnering on this beer project made so much sense as Badger State Brewing has grown a phenomenal brand right in our backyard and throughout most of Wisconsin," said Associate AD for Development Alan Savage. This collaboration will only help strengthen the Phoenix brand and engage the great communities through Northeast Wisconsin and beyond. I am enormously thankful to Andrew and the team at Badger State for being so excited to create Phoenix Rising. It has been a year in the making, but we know that Phoenix family, fans, and friends will be enjoying Phoenix Rising and supporting Phoenix student-athletes for many years to come!"
"This collaboration with Badger State Brewing is one of the most exciting things I've been a part of during my time here at Green Bay," Associate AD for External Operations Sean Daniels said. "Not only is this an incredible way to build the Green Bay Phoenix brand in Northeast Wisconsin and beyond, it helps to support our student-athletes with every sale. I want to send a huge thank you to Badger State Brewing, this is an extremely impactful partnership for our University."
Where to buy Phoenix Rising Red Lager this week?
- Kwik Trip
- 3525 Humboldt Rd, Green Bay, WI 54311
- 2400 University Ave, Green Bay, WI 54302
- 840 S Huron Rd, Green Bay, WI 54311
- Mason Brothers Red Owl Store
- 923 9th St, Green Bay, WI 54304
- Piggly Wiggly
- 575 Swan Rd, De Pere, WI 54115
- 10576 Country Walk Dr, Sister Bay, WI 54234
- Valley Liquor
- 306 E Main St, Little Chute, WI 54140
- Wine Cellar
- 813 Main Ave, De Pere, WI 54115
- Tadych's Marketplace Foods
- 1250 N 14th Ave, Sturgeon Bay, WI 54235
- Ridgeview Liquor
- 2202 S Ridge Rd, Ashwaubenon, WI 54304
- Superior Discount Liquor
- 2295 Manitowoc Rd, Green Bay, WI 54311
- Webster Avenue Market
- 1220 S Webster Ave, Green Bay, WI 54301
- Woodman's Food Market
- 2400 Duck Creek Parkway, Green Bay, WI, 54303 595 N Westhill Blvd, Appleton, WI 54914
Want to see Phoenix Rising Red Lager in a store near you? All you need to do is ask a manager at your local store. The Green Bay Phoenix and Badger State Brewing are working to get Phoenix Rising Red Lager in as many stores as possible.
Gallery: (7-11-2023) Phoenix Rising Red Lager
ABOUT BADGER STATE BREWING
Badger State Brewing, located at 990 Tony Canadeo Run in Green Bay, is a dedicated group of craft-beverage enthusiasts who make up the brewery they call "home" right here in Green Bay, WI just down the street from Lambeau Field. Since 2013, they've been churning out locally made craft beers, and now also hard seltzers and ciders. Badger State Brewing prides themselves on hand-crafting every beverage from start to finish with the finest ingredients, sourced locally whenever possible. Their facilities have grown over the years as well and now include a tap room, grassy beer garden, event hall, and barrel aging room. For more information, go to https://www.badgerstatebrewing.com/.
ABOUT THE GREEN BAY PHOENIX
Green Bay Phoenix Athletics supports 14 NCAA Division I varsity men's and women's sports, with 12 competing in the Horizon League. Entering their 42nd year of Division I athletics, and serving as the only Division I school in the State of Wisconsin north of Madison, the Phoenix is "Northeast Wisconsin's Division I Team." The Phoenix has won 43 conference championships including 25 in women's basketball and four in men's basketball, and have made 23 total appearances in NCAA March Madness tournaments. Green Bay student-athletes excel in the classroom, earning above a 3.25 average GPA for the last 18 semesters, and give back to the region with over 2,000 total volunteer hours to various non-profits/and schools in the past year.
###
Follow the Phoenix on social media: Twitter, Instagram, and like us on Facebook.
To receive Green Bay Athletics news via email, please fill out this form.
---GreenBayPhoenix.com---
