GREEN BAY, Wis. – Tuesday afternoon, Green Bay Athletics announced the promotion of Jesse Smith to Associate Athletic Director for Development. Smith was hired as an Assistant AD a little over a year ago.

In this role, Smith will continue to assist in the development of annual giving goals and strategies for UW-Green Bay Athletics and the Phoenix Fund. He will also continue to organize and execute special events to assist in fundraising activities and alumni and donor relations in the department. Smith will assume new responsibilities, including cross country sport oversight, assisting with corporate partnerships, and taking on additional gameday presentation and experience initiatives.

"Jesse has done a great job for us, and we are excited to watch him continue to rise moving forward," said Mark Murphy Endowed Director of Athletics, Josh Moon. "He is extremely passionate about the Phoenix and connects well with everyone, especially our donors."

Smith joined the Phoenix last year after eight years with the Wisconsin Herd, NBA G League affiliate of the Milwaukee Bucks. He helped launch the team during the Herd's inaugural season in 2017 as a Senior Account Executive working with businesses, families, and individuals on season ticket memberships, group outings, and suite rentals. In 2020, Smith was promoted to Director of Ticket Sales, where he was responsible for leading the ticket sales department in strategy and revenue. In 2024, Smith was promoted to Director of Ticket Sales & Service, officially adding Service, Ticket Operations, and Finance verticals to his role. During his tenure, the Herd was awarded the NBA G League Franchise of the Year (2022-23), the NBA G League President's Choice Award (2021-22), and the Milwaukee Bucks won the 2020-21 NBA Championship.

Smith added, "I am grateful and thrilled to continue growing my career with UW-Green Bay Athletics! Over the past year, it has been a wonderful experience working alongside our administration, coaches, and student-athletes to make a lasting impact for the Phoenix. Green Bay is a truly special community that takes pride in having Division I Athletics right in its backyard. I look forward to building on the strong foundation here and continuing to successfully elevate the department while creating long-lasting memories for all stakeholders involved"

Prior to the Herd and during, Smith held the role of Director of Football Operations for the UW-Oshkosh Titan Football program for 10 seasons from 2013-2023, with 9 seasons under Head Coach Pat Cerroni and 1 season under Peter Jennings. At Oshkosh, he led the recruiting, operations, and event execution efforts for the program. During his tenure, Smith organized gameday recruit visits for over 600 prospective athletes and their families, on-boarded 500 commits through the creation of the Commit Player Orientation event, and managed a database of 20,000 recruits. Smith's impact assisted in a record of 76-25 (.752 winning percentage) during his tenure.

Smith graduated from UW-Oshkosh in 2014 with a Bachelor of Business Administration in Marketing, minors in Spanish and Radio/TV/Film, and an emphasis in Sales. He currently serves on the Green Bay Chamber Young Professionals Connects Committee. Jesse is an Oshkosh, Wis. native, and his wife Ashley is a Johnson Creek, Wis. native, who are the parents to their daughters Avery and Ruby.

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